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The press releases are published on Europe Photo according to the information available on the websites of the manufacturers.
Hamburg, 13 May 2008 – The perfect moment doesn’t wait. That’s why serious photographers need serious equipment so that they are ready for whatever comes. With its pro features and top image quality, the new Olympus E-520 D-SLR fits the bill perfectly. The next evolution to the EISA Award-winning E-500 series incorporates a built-in image stabiliser to ensure blur-free shots irrespective of the lens attached – no matter if wide-angle or ultra-tele and without the need for a tripod. Matched with the Supersonic Wave Filter dust protection system and improved Live View capabilities, the freedom to frame and take great, crystal-clear photos is virtually limitless. Based upon the forward-looking “designed for digital” Four Thirds Standard, the 10.0 Megapixel E-520 with Live View ensures uncompromising D-SLR quality. It will become available in June 2008.
Flexibility is the name of the game
The E-520 relegates blurred photos to a thing of the past. Its built-in image stabiliser ensures subjects are captured in ultimate sharpness, shot after shot – no matter if shooting from the back of a motorbike on rough terrain or capturing a spontaneous “stolen moment” out of the hand in a market square. Because the stabiliser is located in the camera body and not in individual lenses, photographers can shoot with confidence regardless of which lens is attached: from wide-angle models like the soon-to-be-released ZUIKO DIGITAL ED 9-18mm 1:4.0-5.6 to high-performance zooms such as the new ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 (equiv. to 140-600mm in a 35mm format).
Sequential shooting at 3.5fps with up to eight images in RAW buffer lets every moment be captured. Matched with fast processing speeds and the exceptionally low noise performance that’s attributable to the TruePic III image processor, high-speed action becomes your friend. Broad-ranging sensitivity from ISO 100-1600 adds versatility, and the bracketing function let series of shots to be taken with varying adjustments to exposure, focus or white balance, allowing the best of the shots to be selected.
For low-light shooting situations photographers can select the built-in flash or choose an optional external unit. Wireless flash control is also possible with this model, making customised lighting set ups an easy reality.
As with all cameras in the Olympus E-System line-up, the E-520 incorporates the Supersonic Wave Filter to protect against the effects of dust, which can enter the camera during lens changes or otherwise result from normal operation. Photographers therefore enjoy blemish-free pictures at all times.
Complex features – designed for easy usage
Despite being the powerhouse it is, the Four Thirds System-based E-520 remains a pleasure to use. Its ergonomic body houses the capabilities that not only advance image quality but also enrich the complete photo-taking experience. Live View has been enhanced to boost user friendliness. In addition to allowing depth of field previews, providing the facility to control exposure compensation and white balance on-screen, and being able to see the effects of Face Detection and Shadow Adjustment Technology in real time on the 6.9cm/2.7” HyperCrystal II LCD, autofocus changes can now also be seen directly on the display. This has been made possible by implementing a contrast AF system* in addition to the customary phase difference detection AF system, which means that the mirror needn’t move to the down position for AF measurements to be made and previewed in Live View.
The LCD boasts viewing angles of 176° and has a field of view that covers 100% of the frame. Live View is also ideal to support the needs of macro photographers wishing to focus visually, as sections of the subject can be enlarged by a factor 7 or 10 to aid manual focus adjustments.
The E-520 includes a total of 32 consumer-friendly shooting modes to make shooting easy no matter the situation: whether at a candlelight dinner, taking a portrait or shooting under water. Operability is a cinch too: users can choose on-screen menus in up to 10 languages – and many more are also available for download. A long-life rechargeable battery ensures extended shooting. Dual CompactFlash and xD-Picture Card slots enable excellent storage flexibility, and the downloading of files is fast thanks to USB Hi-Speed 2.0.
A complete system for photographic creativity
As part of the Olympus E-System, the E-520 is compatible with virtually all system accessories. This embraces numerous flash units including the wireless FL-36R and FL-50R to take advantage of the camera’s remote flash control capabilities. More than 20 ZUIKO DIGITAL lenses – all featuring near telecentric construction – are available, covering a focal length range of 14-600mm (35mm equivalents). Among the latest ZUIKO DIGITAL lenses are the ED 9-18mm 1:4.0-5.6 (18-36mm), ED 14-35mm 1:2.0 SWD (28-70mm), ED 70-300mm 1:4.0-5.6 (140-600mm), and 25mm 1:2.8 (50mm) Pancake lens. Beyond this, thanks to the one-of-a-kind compatibility the Four Thirds System provides, photographers can also use lenses from other manufacturers adhering to the standard.
Further enhancing shooting opportunities, a special underwater case will also become available for the E-520. Waterproof to a depth of up to 40m, it opens up an entirely new realm of creative photography.
Satisfying demands for pro results and remaining surprisingly compact, the Olympus E-520 makes sure every photo comes out razor-sharp thanks to its built-in image stabiliser. It will go on sale from June 2008.
The Olympus E-520 digital SLR – main features:
• Built-in image stabiliser for all lenses
• Autofocus Live View
• Excellent dust reduction system
• 100% D-SLR quality
• Face Detection and Shadow Adjustment Technology
• 6.9cm/2.7" HyperCrystal II LCD
• 10 Megapixel Live MOS sensor
• 3.5fps with up to 8 images in RAW buffer
• Built-in flash and wireless flash control
• 32 shooting modes
• Optional underwater case available
• Four Thirds Standard
• Compact and ergonomic design
• Bracketing functions
• ISO 100-1600
• AF/ AE lock functionality
• Depth of field preview
• Anti-shock (mirror lock) function
• One-touch white balance
• Perfect shot preview
• 100% field of view via LCD
• TruePic III image processor
• Detailed playback info screen with histogram
• Hi-Speed USB 2.0
The Olympus E-520 is available in the following configurations:
• Olympus E-520 Lens Kit
(E-520 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens)
• Olympus E-520 Double Zoom Kit
(E-520 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 and ZUIKO DIGITAL ED 40-150mm 1:4.0-5.6 lenses)
• Olympus E-520 Tele Double Zoom Kit
(E-520 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 and ZUIKO DIGITAL ED 70-300mm 1:4.0-5.6 lenses)
• Olympus E-520 (body only)
* Full contrast AF performance is available with new Olympus lenses including the ZUIKO DIGITAL 14-42mm 1:3.5-5.6, the ZUIKO DIGITAL 40-150mm 1:4.0-5.6, and the new ZUIKO DIGITAL 25mm 1:2.8 “pancake” lens. A free firmware update can be downloaded via Olympus Master or Studio software from the Olympus homepage to enable this feature for lenses that were purchased previously.
Source: Europe Photo thanks OLYMPUS for the press release.
News: Search another press release with OLYMPUS in the data base.
Directory: Search OLYMPUS with Europe Photo.
Documentation: Search all the technical data sheets for OLYMPUS
Web site: http://www.olympus-europa.com
Hamburg, 5 March 2008 – The latest addition to the Olympus E-System, the E-420, represents a winning formula for both seasoned photographers and entrants to the D-SLR domain alike. Users benefit from the remarkable quality only D-SLR photography can deliver, yet also enjoy the ease of use usually only associated with a compact camera. This includes Live View depictions on the LCD, which can significantly simplify image composition. In addition, as one of the world’s smallest and lightest D-SLRs, mobility is hardly an issue. The E-420 will fit just about anywhere – from a small daypack to a lady’s handbag. This makes it a perfect companion for journalists, travellers or other adventurers who appreciate the one-of-a-kind portability, performance and value for money it delivers. The easy-to-use 10.0 Megapixel E-420 features 28 shooting modes to suit a multitude of photographic situations and is ready to use straight out of the box. It will be available in stores from late April 2008.
More performance, more ease of use
With the E-420, Olympus proves that high performance D-SLR photography can be enjoyed by everyone. Despite packing even more potential than its predecessor, this new E-System model boasts extreme user-friendliness in an amazingly light and compact take-anywhere form. Whatever the photographer's level of experience, high-quality images are quite literally for the taking. 28 shooting modes, including automatic, semi-automatic and manual shooting options, ensure complete versatility – while retaining both ease of use and the distinct D-SLR quality advantages.
A powerful 10.0 Megapixel Live MOS sensor provides plentiful resolution for crisp, detailed shots. This is supported by the incorporation of the TruePic III image processor which enables the implementation of Shadow Adjustment Technology (SAT). It guarantees exceptionally true-to-life image reproduction while reducing noise and enhancing processing speed. Sequential shooting at up to 3.5fps in full Megapixel mode is possible with up to eight images in RAW buffer.
For state-of-the-art protection against the threat of dust, Olympus’ own Supersonic Wave Filter is the E-System’s native dust reduction system – and has positioned itself as the world’s leading solution against dust on the image sensor.
Purely intuitive
The E-420 brings even the most advanced features into a natural framework that enables virtually anyone to achieve high-level photography. With continuous Live View, users can frame compositions on the camera's generous 2.7”/6.9cm HyperCrystal II LCD, which provides 100% coverage of scenes with the on-screen contrast, brightness and colour of depictions all being easily adjustable. Thanks to Perfect Shot Preview, the effects of exposure compensation and white balance can also be monitored in real-time directly on the LCD. Furthermore, professional depth of field previewing is possible and users can see the effects of Face Detection and Shadow Adjustment Technology in action. In addition, the LCD enables the magnification of subjects by a factor of 7 or 10 while framing. This makes manual focusing during macro shooting, for example, considerably easier and more accurate.
Autofocus performance has also been enhanced to boost user friendliness. On top of the phase detection AF system, the E-420 now also features a contrast AF system*. It allows subjects to be focused upon more conveniently as the mirror does not need to move to the down position for measurements to be taken. And as a major additional benefit for photographers, implementation of the contrast AF system lets the effect of autofocus be seen on the Live View LCD immediately.
A built-in flash adds to this model’s flexibility. More shooting versatility is also provided due to the option of wireless flash control in up to three groups. Using the Olympus FL-36R and FL-50R flash units, multiple flash set-ups which can be controlled remotely – significantly extend lighting options. And thanks to the availability of sensitivities ranging from ISO 100 to 1600, the E-420 remains a versatile companion, even in less-than-perfect lighting conditions and in situations when a flash is not desired.
With 38 languages available, the E-420 enables ease-of-use no matter the user's native tongue. A USB 2.0 (Hi-Speed) interface guarantees fast data transfer, and with its long-life rechargeable battery, shooting sessions can easily go into overtime.
Part of the E-System family
The E-420 is compatible with virtually all Olympus E-System accessories. Adhering to the Four Thirds Standard, these various accessories open the door to an amazing range of photographic options – without compromising quality. All Four Thirds lenses, for example, feature near-telecentric construction ensuring edge-to-edge sharpness. Furthermore, the Four Thirds System enables the design of smaller camera bodies and lenses to allow for much more compact photographic set-ups. This advantage is perfectly embodied in the go-anywhere E-420, one of the world’s smallest and lightest D-SLRs. And to accentuate this fact further, a new so-called pancake lens is also being introduced. Featuring an extremely short-barrelled, lightweight design, the ZUIKO DIGITAL 25mm 1:2.8 (equivalent to 50mm on a 35mm camera) represents the perfect accompaniment for the E-420. With its overall compactness, the set-up is reminiscent of the legendary improvement to mobility that the famous Olympus OM series provided.
Adding to this model’s cool elegance, an attractive, retro-styled camera case that attaches to the base of the camera is also being introduced. Made entirely of leather, it will be available in a choice of white, brown or black.
The newest addition to the E-System family, the E-420 will hit stores from late April 2008.
The Olympus E-420 digital SLR – main features:
• Extremely easy operation – use it straight out of the box
• One of the world’s smallest and lightest D-SLRs providing the ultimate in portability
• 10 Megapixel Live MOS sensor
• Live View for easier compositions
• Perfect Shot Preview for improved depiction of camera adjustments directly on the Live View LCD
• Improved Live View with contrast AF, Face Detection, Shadow Adjustment Technology & phase detection AF system*
• TruePic III image processor
• High-contrast 2.7”/6.9cm HyperCrystal II LCD with 176° viewing angles
• The original Supersonic Wave Filter for dust protection
• 28 automatic, semi-automatic and manual shooting options (including 5 exposure, 5 creative & 18 scene select modes)
• Built-in pop-up flash (GN 10)
• Wireless flash control in up to 3 groups
• 3.5fps with up to eight images in RAW buffer
• One-touch white balance
• AE/AF-lock functionality
• ISO 100 to 1600
• Depth of field preview function
• 49-segment digital ESP
• Bracketing function (Exposure, White Balance, Focus)
• Beginner and Advanced information screens
• Detailed info screen with histogram
• Based on Four Thirds System
• Dual memory card slots (for xD-Picture Card and CompactFlash)
The Olympus E-420 is available in the following configurations:
• Olympus E-420 Lens Kit
(E-420 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 lens)
• Olympus E-420 Double Zoom Kit
(E-420 body with ZUIKO DIGITAL ED 14-42mm 1:3.5-5.6 and ZUIKO DIGITAL ED 40-150mm 1:4.0-5.6 lenses)
• Olympus E-420 Pancake Lens Kit
(E-420 body with ZUIKO DIGITAL 25mm 1:2.8 lens)
• Olympus E-420 (body only)
* Full contrast AF performance is available with new Olympus lenses including the ZUIKO DIGITAL 14-42mm 1:3.5-5.6, the ZUIKO DIGITAL 40-150mm 1:4.0-5.6, and the new ZUIKO DIGITAL 25mm 1:2.8 “pancake” lens. A free firmware update can be downloaded from the Olympus homepage to enable this feature for lenses that were purchased previously.
Source: Europe Photo thanks OLYMPUS for the press release.
News: Search another press release with OLYMPUS in the data base.
Directory: Search OLYMPUS with Europe Photo.
Documentation: Search all the technical data sheets for OLYMPUS
Web site: http://www.olympus.com
Hamburg, 5 March 2008 – With an overall length of just 23.5mm and weighing in at a tiny 95g, the new ZUIKO DIGITAL 25mm 1:2.8 pancake-type lens takes mobility to a higher level. Matched with the newly-announced E-420, it represents the most compact camera body and lens combination available – with a collective length of just 76.5mm. The go-anywhere single-focus lens boasts premium optics matched with a bright 1:2.8 aperture and a small minimum focusing distance. Featuring a focal length equivalent to 50mm on a 35mm camera system, it provides an angle of view near to that of the human eye – and is therefore an ideal standard lens for daily use. Adhering to the Four Thirds Standard, this model is fully-compatible with the made-for-digital Olympus E-System. The ZUIKO DIGITAL 25mm 1:2.8 pancake-type lens will be available from April 2008.
At only 23.5mm long and weighing 95g, the remarkably thin and lightweight ZUIKO DIGITAL 25mm 1:2.8 pancake-type lens from Olympus is ideal for the mobile D-SLR photographer. When mounted to the Olympus E-410 or newly-announced E-420, the total length of camera body and lens is a meagre 76.5mm – making it both exceptionally portable and easy to store.
Double-sided aspherical lens elements provide optimal aberration correction and return images with exceptional edge-to-edge sharpness and clarity. Furthermore, to optimise shooting against light, this single-focus lens incorporates a specially-formulated coating that minimises ghosting and flaring. With its bright 1:2.8 circular diaphragm aperture, photographers can create striking soft-focus images and also take advantage of natural defocusing effects.
Boasting a focal length equivalent to 50mm on a 35mm camera, this pancake-type lens provides a near natural visual field as it closely resembles the human eye's natural field of vision. And at just 20cm, the minimum focusing distance lets photographers get extremely close to their subjects, to further add to this astoundingly compact lens’ versatility.
To set off its extremely sleek and streamlined appearance, ZUIKO DIGITAL 25mm 1:2.8 lens also features a screw-on aluminium lens cap. This ultra-thin and ultra-light model will become available in April 2008.
ZUIKO DIGITAL 25mm 1:2.8 lens – main features:
• Ultra-compact pancake-type lens
• Fixed focal length of 25mm (equivalent to 50mm on a 35mm camera)
• Bright 1:2.8 aperture
• Merely 23.5mm thin and 95g light
• Minimum focusing distance of only 20cm
• Comes with screw-on aluminium lens cap
Source: Europe Photo thanks OLYMPUS for the press release.
News: Search another press release with OLYMPUS in the data base.
Directory: Search OLYMPUS with Europe Photo.
Documentation: Search all the technical data sheets for OLYMPUS
Web site: http://www.olympus.com
31st January 2008 - Amazing reactions: New a D-SLR with 14.2 megapixels and Quick AF Live View
· Quick Auto Focus Live View for responsive shooting
· Extremely high resolution 14.2 effective megapixel APS-C CCD sensor for unprecedented imaging performance
· 2.7-inch variable angle LCD for ‘freestyle’ shooting
· Enhanced Super SteadyShot™ inside offers 2.5-3.5 steps anti-shake performance with all a lenses
· Sensitivity up to ISO3200 with high-ISO noise reduction for clearer low-light shooting
The a digital SLR family grows with two new cameras from Sony that team responsive ‘freestyle’ Quick AF Live View for responsive shooting with class-leading image quality and powerful, easy-to-use creative features.
The a350 incorporates a brand new 14.2 effective megapixel APS-C type CCD sensor for amazingly detailed, lifelike imaging. It’s partnered by the a300 that offers near-identical features with a sensor resolution of 10.2 megapixels.
Both new cameras bring the a line-up to four feature-packed, easy to use models from the entry-level a200 to the tough, responsive a700 for enthusiasts and semi-professionals. There’s also a comprehensive a family of more than 24 compatible lenses plus lighting systems and other accessories.
Quick AF Live View for high-speed, creative shooting
The a350 and a300 are the first digital SLR cameras to feature Quick AF Live View technology. Unique to Sony, this all-new system fuses the convenience of live image preview with the responsive TTL phasedetection system and rapid continuous shooting that’s prized by digital SLR users. For the first time ever, Quick AF Live View overcomes the technical limitations that have made ultra-fast shooting and viewing impossible in live view mode.
In addition, an advanced new centre-cross 9-point AF sensor assures faster, more accurate AF performance in live view as well as optical viewfinder shooting modes.
Photographers of all abilities can compose images with greater comfort and freedom using the 2.7-inch LCD screen. Tilting upwards by up to 130 degrees and down by up to 40 degrees, the variable-angle screen allows photographers to remain face-to-face with their subject. The effects of exposure compensation and white balance can be conveniently previewed in live view mode. There’s also a bright, clear optical viewfinder that offers an alternative to live view shooting.
Superb imaging quality
The a350 features the latest iteration of Sony’s advanced BIONZ image processing engine that optimises the extraordinary performance potential of the high-resolution CCD sensor.
Powered by the BIONZ processor, the enhanced D-Range Optimiser automatically ensures balanced exposures with rich shadow and highlight detail. Improved detection of backlit scenes now delivers even more beautiful results, even with problematic against-the-light subjects. Sensitivity is boosted to a maximum ISO 3200, allowing successful handheld shooting in low-light conditions without flash. A special High ISO Noise Reduction mode improves picture quality still further at increased sensitivity settings.
Super SteadyShot™ inside now offers improved anti-shake performance when shooting handheld with all a lenses. A new control algorithm now boosts correction to between 2.5 and 3.5 steps, compared with the 2.0- 3.5 step range of the a100.
Greater shooting and viewing convenience
The a350 and a300 have been designed for greater shooting comfort and wider creative options, even for entry-level photographers who haven’t handled a digital SLR camera before.
Available in Live View mode, a Smart Teleconverter function gives an instant digital zoom factor of 1.4x or 2x to increase the effective focal length range of your chosen a lens. Even with digital zoom activated, the extremely high resolution of the camera’s 14.2 megapixel sensor ensures flawless, detail packed enlargements.
Both cameras are brilliantly easy to use, thanks to the intuitive display that lists frequently used functions with a quick press of the Function button.
In common with other a models, the Anti-Dust drive and protective sensor coating minimise the harmful effects of dust entering the camera body during lens exchange.
Both models also feature a class-leading shooting stamina of up to 730* images (410 images in Live View mode) from a single charge of the high capacity InfoLITHIUM™ battery (NP-FM500H). Accurate confirmation of remaining capacity is displayed in % increments on the 2.7-inch LCD for extended shooting without worrying about power levels.
*CIPA standard
Available as an option, the powerful new HVL-F42AM Flash unit is ideally suited to the needs of experienced digital photographers and newcomers alike. Alongside ADI metering and wireless remote operation, it offers automatic WB adjustment with colour temperature information plus an evolved Bounce System with vertical adjustment up to 90°, left to 90° and right to 180°.
Also optional, the VG-B30AM Vertical Grip allows comfortable handling in portrait or landscape shooting positions. The grip holds up to two NP-FM500H Rechargeable Battery Packs for an extended shooting stamina of up to 1460* images (820 images in Live View mode) from a single charge.
*CIPA standard
Both cameras can utilise the new GPS-CS1KASP GPS Unit. Compatible with all new Sony a, Cyber-shot and Handycam models, this ultraportable unit records up to a month’s worth of global positioning data to help map your memories. Photos can be tagged with position information and shown in place as online maps, or displayed as a 'footprint' of your travel route.
Availability
The a350 Digital SLR camera will be available from the beginning of March in the following kits:
o a350 body only
o a350 with DT18-70mm F3.5-5.6 lens
o a350 with DT18-70mm F3.5-5.6 and DT55-200 F4-5.6 lens
The a300 Digital SLR camera will be available from the beginning of April in the following kits:
o a300 body only
o a300 with DT18-70mm F3.5-5.6 lens
o a300 with DT18-70mm F3.5-5.6 and DT55-200 F4-5.6 lens
Source: Europe Photo thanks SONY for the press release.
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Web site: http://www.sony.co.uk
Nikon UK is pleased to announce the D60, one of the smallest Nikon digital SLRs ever to be produced. Continuing the tradition of the smaller sized D40 and D40x, it allows novice photographers to take breathtaking pictures whilst offering plenty of features for those who want to develop a more creative shooting style.
The Nikon D60 is user-friendly, yet offers exclusive Nikon technologies that deliver high-quality pictures with vibrant colour and stunning, edge-to-edge detail. Such superior results are achieved through the use of a high-resolution image sensor utilising 10.2 megapixels, world-famous NIKKOR lenses delivering razor-sharp pictures, and many more cutting-edge Nikon features to further enhance your picture-taking experience. Thanks to its split-second shutter response and quick start up, the D60 is ready to capture images when you are.
Nikon’s advanced 3D Colour Matrix Metering II ensures consistently balanced exposures for images with natural colour and contrast, while Nikon’s new digital image processing concept, EXPEED, makes it possible to deliver smoother tones and more accurate colours. Nikon’s fast, quiet and precise autofocus system adds significantly to the performance of the D60, capturing exact moments with astounding clarity. Nikon’s dust reduction capabilities reduce the effects of dust particles that can accumulate near the imaging sensor, using Nikon’s innovative Image Sensor Cleaning function and exclusive Airflow Control System.
In addition to new dust reduction features, users can easily capture dynamic images by selecting the most suitable shooting mode with a simple turn of the mode dial. The Retouch Menu offers even more creative license, allowing the photographer to enhance images in-camera.
Compact and comfortable, the D60 offers amazing picture quality, simple operation, an Integrated Dust Reduction System for clearer pictures and an extensive selection of creative features. The result is fun, fantastic and inspired pictures. The world of stunning photography is just a step away, with the Nikon D60.
London | UK
RRP:
D60 kit with the AF-S DX NIKKOR 18-55mm f/3.5-5.6G VR: £529.99/ €791.00
D60 kit with AF-S DX Zoom-Nikkor 18-55mm f/3.5-5.6G ED II £499.99/ €747.00
D60 body only: £449.99 / €672.00
Sales start date: February 2008
Source: Europe Photo thanks NIKON for the press release.
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Web site: http://www.nikon.co.uk
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